To add to frustrations, some traditional and ‘recommended’ escalation paths have remained somewhat unproductive.Īny developments that hint at improvements or even attention on MSN’s part would be a welcomed sight in this space.” “Over the last few years, Microsoft has been considerably notorious due to inconsistent filtering logic and SMTP responses that have been unpredictable. Just ask our deliverability team lead Seth Charles on the subject: Light at the end of the tunnel? Cue the Charlie Brown tree.
It is no secret to anyone working in the email deliverability space that inbox placement in the Microsoft system in the last couple of years has been challenging, to say the least: Something we haven’t seen since it first introduced Focused Inbox back in 2016. Well, well, well-it is 2020, and we are finally seeing some signs of life out of Microsoft’s Outlook/Hotmail freemail system.